Movement for All - our physical activity programme

The award-winning campaign “We Are Undefeatable” aims to support people living with health conditions who are not already physically active and who would benefit from moving more. It has been developed and tested along with the target audience to ensure the communications, support and tools are all insight-driven.   

We Are Undefeatable Campaign Evaluation:

More insights from people living with long term conditions, highlighting the campaign performance but also continued tracking of audience barriers and the ongoing impact of COVID-19.

Latest campaign evaluation from May 2022 (this will download a zip drive with 2 slide decks)

The campaign is inspired by, and features, real life experiences of people with long-term health conditions getting active despite the ups, downs and unpredictability of their condition. The website and social media channels provide encouragement, reassurance and support to individuals starting on their journey to becoming and staying more active.  

16 leading health and social care charities are behind this national campaign and movement: Age UK (coordinating the campaign), Alzheimer’s Society, Asthma UK, Breast Cancer Now, British Heart Foundation, British Lung Foundation, British Red Cross, Diabetes UK, Macmillan Cancer Support, Mind, MS Society, Parkinson’s UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association and Versus Arthritis.  

The collaboration is backed by expertise, insight and significant National Lottery funding from Sport England, the organisation behind the award-winning “This Girl Can”. The campaign is part of a broader commitment from Sport England to change cultural and social norms around long term-conditions and physical activity and to help more people get active in a way that’s right for them.  

We Are Undefeatable has a number of resources for those working in health, physical activity, and for people with health conditions themselves. You can sign up to the Supporters Hub. To access all these resources and read more about our work with healthcare professionals, local authority areas, the physical activity workforce, and the partner charities, with ideas and case studies on activating the campaign. 

NEW: The executive summary of our Movement for All evaluation report 2018-2021 can be viewed here.

Evaluation Executive Summary

Understanding our audience and what works to support people to be active has been critical to our ability to support meaningful behaviour change for individuals as well as organisations. 

We want to see this learning shared so that other organisations can benefit from it too. Here are a number of reports and insight packs that will help you if you’re: 

• interested in supporting people with long term conditions to be more active 
• Interested in collaborating to bring about greater behaviour changes 
• Interested in embedding activity into the work of your organisation 

We Are Undefeatable Campaign Insights: We Are Undefeatable Evaluation 2022 (this will download a .zip file containing 3 slide decks)

More insights from people living with long term conditions, highlighting the campaign performance but also continued tracking of audience barriers and the ongoing impact of COVID-19.

We Are Undefeatable Campaign Insights: Jan 2021, June 2021, Sept 2021 

A year on from the release of our previous insight pack, we created a new resource telling the story of how attitudes and behaviours to activity have shifted alongside the rollout of vaccination programmes and lifted lockdown restrictions. This included some interesting research into digital exclusion and the effect on physical activity levels during the pandemic. 

We Are Undefeatable Campaign Insights: May 2020 , Covid Insight June 2020 and Sept 2020  

Covid-19 affected everything and everyone and the campaign became more important than ever for people with long term conditions. We continued to undertake research throughout the pandemic in order to understand the shifting attitudes and behaviours of our audience and ensure our messages and support stayed relevant.  

We Are Undefeatable Campaign Insights 2019 

We Are Undefeatable launched in 2019 after much audience research. This is the overview of what we heard and the approach we took to developing the campaign. If you’re new to communicating with people with long term conditions or need support ensuring your messages are landing effectively this pack is for you.  

People with long term conditions, and attitudes towards physical activity 

To help us understand attitudes and behaviours towards physical activity in people with multiple conditions, we commissioned think tank and research agency Britain Thinks to speak to people across England. They also spoke to carers, families and friends. They probed the barriers preventing people with long term conditions from being active and tested the impact of some potential messages aimed at encouraging people to move more.  

Movement for All Programme Evaluation Report Launched

We are delighted to publish the final evaluation report with our programme evaluators, Traverse, bringing together learning from a number of intervention and insight projects as well as recommendations based on what we’ve learned over the past few years working together collaboratively to support people with long term conditions to be active.

If you’re looking to deliver and evaluate physical activity projects for people with long term conditions, want to collaborate with similar organisations to deliver behaviour change projects or are looking to embed physical activity into the strategy and day to day business of your organisation then check out our report today. 

You can read the full report here,  and there is an executive summary here.

If you’d like to find out more about the programme please get in touch with the Physical Activity and Health Programme Manager, Michelle Roberts.  

Project Partners: 

Sport England, Mind, MS Society, Parkinson’s UK 

What is it and why?

This series of physical activity videos – #MakeYourMove - is aimed at people living with long term health conditions, who may experience symptoms including pain, fatigue, stiffness and low moods. The purpose of the videos is to motivate and support people to be active in a way that works for them using simple and varied activities that are designed to improve strength, balance, coordination, energy and stamina and relieve stress. Why? Because physical activity has been proven to help manage many symptoms including pain and tiredness, as well as improve overall well being, mood and sleep. 

You can see a promotional clip here.

Who is it from?

The videos were developed by The Richmond Group of Charities’ Movement for All programme, and the charity partnership behind We Are Undefeatable, working with experienced instructors Anne, Alex, Sandra and Michelle.

How is it accessed? 

The video is available on YouTube and on DVD.  The project is supported with National Lottery funding from Sport England. To enquire about DVD copies, contact Gail Curry.